Saturday, March 19, 2011

The King of Stylish Sportswear: Puma

The Dessler brothers, Rudolf and Adolf, started their first athletic shoe company in 1924.In 1928 during the Amsterdam Olympic Games half of all of the athletes wore Dassler shoes. While World War II raged, a more private war broke up the Dassler shoe company. Rudolf formed Puma in 1948, and Adolf formed Adidas.

After the Dassler brothers early Olympic showings they individually understood that their continued success would depend on well-known athletes wearing their shoes. In 1952 Josy Barthel of Luxembourg won gold wearing Puma's in the Helsinki Summer Olympics. The American Olympic Committee chose Puma as their official shoe supplier in 1952 and 1956. Puma made the 'Clyde' named for NY Knicks Walt 'Clyde' Frazier and the Puma Pele Brazil after the king of the stadium, Pele.

Puma's are fast runners with astonishing vertical leap, and can also climb and swim.Is there a better name and logo for an athletic shoe company than the Puma? The Puma logo doesn't just grace their magnificent running shoes: Puma tennis shoes, Puma clothing, jackets, hats and bags all bear the graceful logo of a leaping Cougara logo that symbolizes competition. The new Puma running shoes stand out in any crowd with their hot reds, bright pinks and brilliant purples. Some people believe that Puma's are the only athletic shoe that can completely crossover from the stadium to the stage, the coliseum to the classroom.

Now it may seem that basing a shoe on the foot's natural movement makes perfect sense, but it was Puma that used medical research to make this a reality.Puma was the first company to use vulcanization to join the shoe soles to the uppers. If you love your Velcro straps, you can thank Puma for that as well. Puma studied the world's fastest runners to make a better shoe, figuring that if their running shoes are good enough for Usain Bolt than they might be good enough for the rest of us.

Puma was the first to base a shoe on the foot's natural movements. Today, they've taken that to a whole new level with their BioRide technology.They took their time and came up with a running shoe that had a sole which supported the natural movement of the foot. The Puma Faas is Puma's latest hi-tech contribution to the world of running shoes.BioRide has three integrated parts, Rocker, Flex and Groove, which work together with your feet to create a more natural running rhythm.

In today's modern world Puma understands the need to diversify. Puma has partnered with two of the fastest cars: Ferrari and BMW. The record-breaking Usain Bolt is Puma's latest (and some argue the greatest) addition to their celebrity athlete roster.Puma has enjoyed a long, varied history and like a cat lands on its feet, they've always managed to come out on top.

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