Friday, March 18, 2011

Adidas Cricket Sunglasses


In spring 2008 a team of adidas representatives travelled to India to carry out intensive testing of the adidas sunglasses range with the England Lions Cricket Team. Following a series of tests in various cricket simulations and light conditions, two frames were selected; the adidas Adivista and the T-Sight in combination with LST lenses.

Today's game is faster than ever. So increasing eye speed, reducing eye fatigue and enhancing eye protection are vital to player performance. That's why adidas is an official partner of England Cricket.

Following intensive testing, the England players chose adidas Adivista and T-Sight sunglasses. Both offer 2 sizes, adjustable fit and traction grip. Lenses use adidas Light Stabilising Technology (LST) to help players cope with changing light conditions whilst enhancing the ball against backgrounds.

adidas Adivista L a164
Adivista L a164
adidas Adivista S a165
Adivista S a165
adidas T-Sight L a154
T-Sight L a154
adidas T-Sight S a155
T-Sight S a155

Intensive testing
Adidas representatives travelled to Vadodara (NW India) where the England Lions Cricket Team were on tour. Adidas spent just under a week with the England Lions players and was thoroughly incorporated into their training schedule. It was fantastic weather during the testing period, which meant the England players were tested both in hot, clear conditions and also under mixed skies, which affected both light conditions and background colours.
Intensive testing was carried out through a structured methodology that had been initiated using vision and cricket specialists. Fielding was the main focus here, where players were tested in every situation and measured according to their visual performance and preference. Players were surprised by the difference lens tint options can make to their vision and the overall impact of wearing sports sunglasses. A comparison exercise took place to compare different frames and lenses in terms of fit, comfort and vision.
The test results indicated that whilst playing with a red cricket ball, the LST Trail Silver and LST Vario lenses from adidas out performed other lenses and were preferred overall by the England Lions Team. The reasons for this included the fact that the ball stood out from the background better and performed well in a variety of light conditions. The adidas LST Trail Silver and LST Vario lenses reduce blue and green light to promote the red end of the spectrum and hence make the ball stand out from the background.
The adidas T-Sight and Adivista frames also performed best overall as they offer great fit and vision qualities to the cricketer. Other adidas frames were also researched, and in some cases found suitable for cricket, but the T-Sight and Adivista took top position. Fit and comfort are very personal qualities and so this can vary between players; the option of two sizes from adidas helps to customise the fit to an individual.
adidas Double-Snap Nose BridgeDouble-Snap Nose Bridge
The nose rest on adidas sunglasses offers double stage adjustment for optimum comfort. Whatever your nose shape, you can find the perfect resting position and avoid pinching or pressure.
adidas Interchangeable LensesInterchangeable lenses
From an overcast day at Lords to blazing sunshine at the MCG - different light poses different problems. So adidas offers a wide range of interchangeable lenses to suit the specific cricketing conditions.
adidas Tri-FitAdidas Tri-Fit
Adidas sunglasses features 3-stage height adjustment so it can be adapted to suit every head shape. Depending on the sun's position, the angle of the sunglasses can also be adjusted to minimise dazzling. Good news for fielders, bad news for batsmen.
adidas Clip-InPrescription Clip-in
Optical lenses can simply be clipped in adidas sunglasses, enabling prescription-wearing players to enjoy all the benefits of top quality sports sungla